Average Order Value Calculator
Average order value from revenue and orders – and what raising it by a few percent would add to revenue.
What is average order value?
Average order value (AOV) is the average amount a customer spends per order. Together with traffic and conversion rate it decides a shop’s revenue.
Example: 45,000 of revenue from 600 orders gives AOV = 45,000 ÷ 600 = 75. Raising it by 10% to 82.50 would add 4,500 of revenue from the same orders.
How to use the calculator
- Enter revenue and orders for the same period.
- Set a percentage increase to see what a higher AOV is worth.
How to raise AOV
Bundles, “frequently bought together” suggestions, volume discounts and a free shipping threshold slightly above the current AOV are the usual levers – check with the free shipping threshold calculator that the threshold pays off.
Be consistent
Decide whether revenue includes VAT, shipping and discounts, and keep it the same in every report.
Frequently asked questions
How do I calculate average order value?
Divide revenue by the number of orders. 45,000 ÷ 600 = 75.
Should AOV include shipping and tax?
Either can work; just use the same definition every time.
Is a higher AOV always better?
Only if it does not cost too many orders – watch conversion rate as well.